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Dion Lee

Dion is a New York‑based creative director and art director working at the intersection of motion design, brand systems, and AI‑powered storytelling.

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Dion Lee



︎ CONTACT.


Featured work
    Prompt Works
    The Lonely Little Flame
    City of 9 Lives
    General World Models
    Bias in AI

Editorial & Series
    By Design
    Ezra Klein on Vox
    Explained
    Data Viz
    False Positive
    Level Playing Field
    Flow Thinking
    Winter Sports Week
    Lede Illustrations

Special Projects
    Paper Experiments
    Too Cool For School
    Comfort Women


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Too Cool For School




Production and editing for a series of promotional videos for the Korean beauty brand’s Sephora launch.




Too Cool For School is a Korean beauty brand known for its playful, design‑forward packaging. I collaborated with design studio Crosspoint NY to produce and edit five promotional videos introducing their product line for Sephora.




The videos were featured on Sephora’s website, in Too Cool For School’s retail locations in Seoul, and across digital marketing channels. Each piece highlighted a different product in the collection, blending tactile styling with brand‑driven storytelling to connect with both global beauty enthusiasts and in‑store shoppers.


Credits
Edit, Design, Animation: Dion Lee
Creative Direction, Art Direction: Crosspoint NY

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