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Dion Lee

Dion is a visual artist and art director interested in how people process information.

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Too Cool For School



Too Cool For School is a Korean beauty brand. Five promotional videos were created to introduce each of their products available at Sephora.

Production
I was brought in to work with the design studio, Crosspoint NY, to put the promotional videos together. These videos lived on the Sephora website, as well as on displays in Too Cool For School’s storefronts in Seoul.




Credits
Edit, Design, Animation: Dion Lee
Creative Direction, Art Direction: Crosspoint NY


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